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Nokia warns 3Q market share will fall; shares dive

Shares in Nokia Corp. tumbled Friday after the leading cell phone maker said its third-quarter global market share will decline from second-quarter levels because of aggressive price cuts by its rivals.

In July the company, the world’s top mobile phone maker, had predicted that its market share would about the same in the two quarters — about 40 percent.

Nokia said it was losing share because of its “tactical decision” not to match the aggressive price cuts of some of its competitors, seeking instead to be “sustainably profitable in the longer term.” It also cited tough competition in emerging markets and a slow “ramp-up of a mid-range Nokia device.”

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