I may have to disagree with this report. I always rely/weigh my decision through any gadgets we planned to buy on the reviews from other users I came/read across online. Though I also know and agree with the idea that a friends’ experience is also very influential but the thing is, I always am very resourceful on getting information before purchasing anything.

So far, we have ZERO regret with the gadgets we bought..thanks to the online reviews. This is what I always advice when a friend would seek for some opinion, I always said to look for reviews online cause this is a great help.

News clipping:

“The Internet helps people eliminate irrelevant alternatives,” said John Horrigan, Pew’s associate director. “The Internet may influence the choice modestly but has important consequences in getting better deals and in having a more focused search process along the way.”

Only about 10 percent of real estate and cell phone buyers and 7 percent of music purchasers credit the Internet with having a major impact on their decision. And only a small portion — 22 percent of the music buyers and 12 percent of cell phone purchasers — ultimately bought their product over the Internet.