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Google Inc. won’t sell ads to support a new Internet service that stores personal medical information, CEO Eric Schmidt said Thursday in the search giant’s first detailed comments about a venture that has raised privacy concerns.
Schmidt described Google Health as a platform for users to manage their own records, such as medical test results and prescriptions. It would be accessed with a user name and password, just like a Google e-mail account, and could be called up on any computer with an Internet connection.
A primary benefit, Schmidt said, is the portability of records from one health care provider to the next. He repeatedly said no data would be shared without the consumer’s consent. “Our model is that the owner of the data has control over who can see it,” Schmidt said at the annual conference of the Healthcare Information and Management Systems Society. “And trust, for Google, is the most important currency on the Internet.”
The service is not yet available publicly, but Schmidt said it will be an open system where third parties can build direct-to-consumer services like medication tables or immunization reminders. Google intends to profit by increasing traffic to its search site — the same approach it used with the ad-free Google News section.source
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