Agence France-Presse
SAN FRANCISCO — Internet search rivals Google, Yahoo and Microsoft formed an unusual alliance on Thursday to support a shared standard regarding how websites are pinpointed for their indexes.
The “joint initiative” was intended to make it easier for webmasters, or website creators, to let Internet search engines know what their online pages contained, according to Google.
Search engines could use the information gathered in the “web crawl” process to better tailor results for their users.
Yahoo and Microsoft announced they would each support Google’s “Sitemaps 0.90″ protocol instead of using different standards for submissions by webmasters.
“The launch of Sitemaps is significant because it allows for a single, easy way for websites to provide content and metadata to search engines,” said Yahoo Search director of product management Tim Mayer.
“Sitemaps helps webmasters surface content that is typically difficult for crawlers to discover, leading to a more comprehensive search experience for users.”
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